CONTROLLING IN THE FUNCTION OF BUSINESS SUCCESS ON THE EXAMPLE OF THE COMPANY „JADRAN GALENSKI LABORATORIJ D.D.“

Uslijed sve veće konkurencije, sve zahtjevnijih kupaca te stalnih promjena na tržištu, poduzeća se moraju prilagoditi tim promjenama i boriti se za vlastiti opstanak, rast i razvoj. U tu svrhu poduzeća uvode i razvijaju kontroling koji pomaže menadžmentu oko donošenja poslovnih odluka. Kontroling je suvremena filozofija poslovanja koja doprinosi koordinaciji, upravljanju, odlučivanju i povezivanju poduzeća u cjelinu te predstavlja nadopunu i podršku menadžmentu s kojim svakodnevno surađuje. Jadran galenski laboratorij jedno je od najpoznatijih svjetskih farmaceutskih poduzeća koje je željno uspjeha i rasta. Stoga svojim radom, ulaganjem u kadrove te upravljanje njima, ukupnim menadžmentom i kontrolingom, svakodnevno ostvaruje svoje ciljeve i sve uspješniji poslovni rezultat. S ciljem održavanja i unaprjeđenja svoga poslovanja, ovo poduzeće ima kvalitetan kontroling kojim unaprjeđuje racionalnost poslovanja. Unatoč raznim neprilikama, poduzeće stalno posluje uspješno, a takav se trend očekuje i u budućnosti za što je, u jednu ruku, zaslužan i dobar kontroling.Due to increasing competition, increasingly demanding customers and constant changes in the market, companies must adapt to these changes and fight for their own survival, growth and development. For this purpose, companies introduce and develop controlling that helps management in making business decisions. Controlling is a modern business philosophy that contributes to the coordination, management, decision-making and connection of the company as a whole and represents a supplement and support to the management with which it cooperates on a daily basis. Jadran galenski laboratory is one of the world's most famous pharmaceutical companies, which is eager for success and growth. Therefore, through his work, investment in personnel and their management, overall management and controlling, he achieves his goals and increasingly successful business results every day. With the aim of maintaining and improving its business, this company has quality controlling which improves the rationality of its business. Despite various difficulties, the company is constantly operating successfully, and such a trend is expected in the future as well, which, on the one hand, is due to good controlling